Who better to contribute informative content to your dental web site than you, a dentist? While this question brings up a convincing argument, most dentists still avoid writing content to promote their dental practice. It isn't as difficult to write for your website as most dentists think. All it takes is considering a few tips and in turn your written work will enhance your dental web design, easily turning internet searchers into new and profitable patients.
What's Your Purpose
The first thing to determine before writing a word is the purpose of what you're intending to write. Every bit of content on your dental web site must have a purpose for being there, otherwise your dental web design has no unity. The best way to come up with a topic (that also serves a purpose) is to imagine yourself as a patient who is searching the internet for a dentist. Think about the questions you would ask and what phrases you would type into the search form to find the perfect dentist. The answer to these questions should give you plenty of ideas for topics. If you follow this procedure before writing, every time you'll write a winner.
Words Are Important
When writing content for your dental web site, keep in mind that your dental web design is geared at attracting new patients and informing existing patients. It is not geared at other dentists, so keep the dental lingo to a minimum and write in terms a non-dentist can understand.
In addition, use words to direct people to do what you want them to do, especially at the end of your article or other content. For example, directional phrases like "click here to book an appointment today" or "call today to take advantage of our discount tooth whitening special" guide visitors through your dental web site so they know what to do along with creating an urgency for them to do it now. It may sound overly simple, but sometimes just including the simple words "call now" can make a site more effective.
Consider some copywriting basics when writing for your dental web site. First, grab their attention. Second, build their interest. Third, create desire, and fourth, convince them to act now.
Analyze Your Success
Any good online home should make use of an analytics program, allowing you to track a number of statistics involving the people who visit your dental web site. An analytics program will show you which of your pages attracted the most visitors, where they clicked while visiting your website, what page they were on when they left, and how long they stayed on your website.
This information is critical in knowing what's working and what isn't so you'll know the best way to proceed when writing content for your dental web site. Sometimes, articles about dental treatments may be attracting the most visitors or, if you have a blog, you may have regular blog readers who enjoy your wit and writing style.
Your dental web design is often the first communication you have with new patients. With great content, your dental web site can work to build a relationship with that patient before he even becomes a patient.
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